Charmco: Purveyors of Nostalgia
Jewelry has always been a vessel for memory, preserving the moments and feelings we want to hold close. These sentimental tokens ease that universal ache for the past, reminding us of what has changed and what still stays with us. Take a nostalgic stroll through the past few decades with a lineup of 14 karat gold charms that capture the personality of each era. Whether you lived through them or simply love the aesthetic, there is a charm that brings those memories back to life.
The 1970s
The seventies were a decade shaped by movement, color, and free-spirited creativity. Our Peace Out Charm channels the decade's hopeful, pro-peace energy with a sparkling, diamond twist. Roller discos ruled the social scene, and the Roller Skate Charm carries that same carefree joy, like gliding under rainbow lights late into the night. For anyone who spent summers on the open road, the Camper Charm is a little golden postcard from the era of scenic highways and spontaneous adventures. The psychedelic art movement comes to life again with our Enamel Red Mushroom Charm, a bright and playful symbol that nods to the era's imaginative visuals. And to round it all out, the Daisy With Ruby Charm celebrates the flower-power aesthetic that defined the decade.
The 1980s
The eighties were unapologetically bold, filled with neon, synth music, big fashion moments (hello, shoulder pads), and even bigger hair. The Guitar Charm captures the decade's rock and pop heartbeat, recalling metal bands and smoky concerts. For a touch of eighties glam, the Shooting Star Charm echoes the confidence that defined the era's over-the-top style. To bring some humor to the mix, the Dumbbell Charm celebrates the rise of high-energy workout videos and neon gym culture that infiltrated living rooms across the country. The Lightning Bolt Charm adds instant electric energy, reminiscent of the sharp pop-graphics and daring prints that made the decade unique. And because no eighties tribute is complete without a mixtape, the Cassette Tape Charm serves as a perfect golden tribute to creating the perfect playlist.
The 1990s
The nineties were bright, bubbly, and overflowing with personality. Walk into any mall or flip through any teen magazine from the era, and you would see sunflowers everywhere, which makes our Sunflower Charm a perfect tribute to the cheerful patterns that defined the decade's style. Friendship culture was at an all-time high (who didn't want to be in the Babysitter's Club?), and the Key to the Heart Charm and "Besties" Heart Charms recall the diary keys, best friend keepsakes, and locker accessories that filled school hallways. A little magic never hurt, and the rise of fairycore comes to life through our Vintage Tinker Bell Fairy Charm, which brings back the whimsical sparkle seen in so many beloved movies and books of the time. The era also embraced symbols of balance and alternative culture, which is captured in the Diamond Yin Yang Charm, a design that nods to '90s fascination with Eastern motifs and counter‐culture style.
The 2000s
The early 2000s were all about shine, color, and the excitement of digital life beginning to take shape. The Butterfly Charm floats right back into the Y2K style choices, recalling iridescent hair clips, shimmery tops, and everything holographic. How anyone managed to wear heels to the club all night remains one of the great mysteries of the early 2000s, but at least now you can move them from your closet to your charm collection with the Strappy Heel Charm. The early internet era gets its tribute through the Camera Charm, a cheeky reminder of the digital cameras stuffed in the back pocket of True Religion jeans at every event, followed by mass-uploads to Facebook, an album for every hangout. The Rainbow Charm brings back one of Y2K's most cheerful motifs, a shape that appeared everywhere from the pages of dELiA*s to stickers on notebooks and accessories during the era.
The 2010s
The 2010s were defined by curated feeds, coffee culture, and weekends filled with live music. The Enamel To Go Coffee Cup Charm captures the daily ritual of your signature drink and the feed-worthy latte-art. Our apologies to all the baristas who had to field questions about "secret menu" items. Social media, influencers, and screen time skyrocketed during this decade, so we'd be remiss not to include the gold-and-diamond Smartphone Charm as a nod to the devices we can no longer live without. Home decor in the 2010s left chevron print and teal behind and headed west. The Prickly Pear Cactus Charm reflects the desert-inspired design trend that took over, giving your charm collection a nod to the iconic motifs that filled our living rooms and closets. No doubt the Southwestern revival was fueled by the numerous music festivals that found new fervor in this decade. Coachella and SXSW lovers will appreciate the Feather Charm, a soft and nostalgic symbol of summer concerts, road trips, and bohemian street style.
Your Story, Your Era
Every charm tells a story, but nostalgic charms tell the ones that shaped you. They capture the small joys, big trends, and everyday rituals that defined entire eras. Whether you were roller-skating, recording mixtapes, or perfecting your first selfie, these 14 karat gold charms let you carry the nostalgia of bygone years into your present and future. Mix decades, stay loyal to your favorite, or build a charm bracelet that spans them all. No matter how you wear them, these nostalgic charms bring the best of the past into the present.